DUBAI

Dubai is one of the wonders of the modern world. A decade ago the sand was the ruler of this emirate located on the edge of the Arabian Desert with no discernible natural advantages. Nowadays the sand has been dethroned by the luxurious futuristic skyscrapers and the exclusive cozy villas scattered around the coastline. And all this is thanks to the vision of Dubai’s ruler – Sheikh Mohammed and the belief in his subjects in his idea to turn his country into the center of international trading and tourism. His logic is simple: if you build it, they will come.

The audacity of the city’s ruler is breathtaking. Running out of coastline to build hotels? Build vast artificial islands with 120km of new beachfront. Need better connections with the world? Build up an award-winning international airline in 15 years.

From within these high standards of luxury and convenience, visitors can experience exotic Arabia in the bustling souks or a night in a Bedouin tent with belly-dancing under the starlit desert skies, as well as a way of life that is still embedded in the Islamic traditions of an ancient land. Dubai’s attraction lies in the contrast between the ultra modern and the enchantingly traditional, which gives the city a personality like no other and visitors a variety of experiences to choose from. From desert oases and unspoiled beaches, camel races and old wind towers, to top-class shopping opportunities, avant-garde architecture and the finest international cuisine, Dubai has more than enough depth to satisfy even the most seasoned of travelers. So be assured, all of us at ITO Holidays are at your service and will ensure that you return from your holiday with happy memories.

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